Advertising and Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Most important skills
- Active Listening
- Speaking
- Critical Thinking
- Social Perceptiveness
- Judgment and Decision Making
- Reading Comprehension
- Writing
- Coordination
Key knowledge
- Sales and Marketing
- English Language
- Communications and Media
- Administration and Management
- Customer and Personal Service
- Administrative
- Personnel and Human Resources
- Computers and Electronics
What the work involves
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Prepare and negotiate advertising and sales contracts.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Strongest interest areas (O*NET): Enterprising, Conventional, Artistic.
Qualifications and licensing
- Most common education
- Bachelor's Degree (72.9% of expert ratings)
- Related experience
- Over 2 years, up to and including 4 years (37.6%)
- On-the-job training
- Over 3 months, up to and including 6 months (33.3%)
- Preparation level
- O*NET job zone 4: Job Zone Four: Considerable Preparation Needed
- Licensing
- Not yet verified. Check your state licensing board.
Check before planning
- Licensing for Advertising and Promotions Managers is not yet verified for any state: check the state licensing board before planning.
Limits
- Distributions show what current workers or occupational experts report, not legal minimums.
- Requirements vary by employer and state; time to qualify is not estimated.
Source: O*NET 31.0 Database (USDOL/ETA, CC BY 4.0); BLS Employment Projections · dataset 2026.10.8 · method e3-qualification-1.0.0
Work environment
How the typical conditions of this occupation compare with 911 occupations in O*NET (very low = the lowest fifth).
Levels are relative. Most occupations involve a lot of contact with people, for example, so “very low” can still mean regular contact; the last column shows what workers actually reported.
| Condition | Level | Compared with other occupations | Most common answer (O*NET survey) |
|---|---|---|---|
| Contact with others | Moderate | Lower on contact with others than 52% of occupations compared | 61% of surveyed respondents chose “Constant contact with others” |
| Dealing with the public | Moderate | Lower on dealing with the public than 54% of occupations compared | 35% of surveyed respondents chose “Extremely important” |
| Teamwork | Very high | Higher on teamwork than 84% of occupations compared | 64% of surveyed respondents chose “Extremely important” |
| Freedom to make decisions | Very high | Higher on freedom to make decisions than 89% of occupations compared | 63% of surveyed respondents chose “A lot of freedom” |
| Time pressure | Very high | Higher on time pressure than 87% of occupations compared | 58% of surveyed respondents chose “Once a week or more but not every day” |
| Conflict situations | High | Higher on conflict situations than 60% of occupations compared | 36% of surveyed respondents chose “Once a week or more but not every day” |
| Dealing with unpleasant or angry people | Very low | Lower on dealing with unpleasant or angry people than 81% of occupations compared | 61% of surveyed respondents chose “Once a year or more but not every month” |
| Consequence of error | Very low | Lower on consequence of error than 87% of occupations compared | 36% of surveyed respondents chose “Fairly serious” |
Work-pressure profile
- Time pressure: very high
- Conflict situations: high
- Dealing with unpleasant or angry people: very low
- Consequence of error: very low
Each part is shown on its own. There is no combined stress score, and conditions vary by employer and role.
Full answer distributions
Contact with others
- No contact with others: 0%
- Occasional contact with others: 0%
- Contact with others about half the time: 24.51%
- Contact with others most of the time: 14.12%
- Constant contact with others: 61.37%
n = 17, Incumbent 08/2026
Dealing with the public
- Not important at all: 12.03%
- Fairly important: 25.25%
- Important: 16.58%
- Very important: 11.32%
- Extremely important: 34.81%
n = 17, Incumbent 08/2026
Teamwork
- Not important at all: 0%
- Fairly important: 0%
- Important: 0%
- Very important: 36.02%
- Extremely important: 63.98%
n = 17, Incumbent 08/2026
Freedom to make decisions
- No freedom: 0%
- Very little freedom: 0%
- Limited freedom: 0%
- Some freedom: 36.68%
- A lot of freedom: 63.32%
n = 17, Incumbent 08/2026
Time pressure
- Never: 0%
- Once a year or more but not every month: 0%
- Once a month or more but not every week: 0.18%
- Once a week or more but not every day: 58.38%
- Every day: 41.44%
n = 17, Incumbent 08/2026
Conflict situations
- Never: 10.4%
- Once a year or more but not every month: 19.7%
- Once a month or more but not every week: 32.02%
- Once a week or more but not every day: 36.43%
- Every day: 1.45%
n = 17, Incumbent 08/2026
Dealing with unpleasant or angry people
- Never: 11.85%
- Once a year or more but not every month: 61.01%
- Once a month or more but not every week: 14.71%
- Once a week or more but not every day: 12.43%
- Every day: 0%
n = 17, Incumbent 08/2026
Consequence of error
- Not serious at all: 32.84%
- Fairly serious: 36.25%
- Serious: 21.86%
- Very serious: 0%
- Extremely serious: 9.05%
n = 17, Incumbent 08/2026
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O*NET-SOC 11-2011.00 · SOC 11-2011 (exact, high confidence) · dataset 2026.10.8