Retail Salespersons

Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.

Most important skills

  1. Persuasion
  2. Active Listening
  3. Speaking
  4. Service Orientation
  5. Social Perceptiveness
  6. Negotiation
  7. Critical Thinking
  8. Reading Comprehension

Key knowledge

  1. Sales and Marketing
  2. Customer and Personal Service
  3. English Language
  4. Administration and Management
  5. Mathematics
  6. Administrative
  7. Psychology
  8. Computers and Electronics

What the work involves

  • Greet customers and ascertain what each customer wants or needs.
  • Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices.
  • Compute sales prices, total purchases, and receive and process cash or credit payment.
  • Watch for and recognize security risks and thefts and know how to prevent or handle these situations.
  • Recommend, select, and help locate or obtain merchandise based on customer needs and desires.
  • Answer questions regarding the store and its merchandise.
  • Describe merchandise and explain use, operation, and care of merchandise to customers.
  • Ticket, arrange, and display merchandise to promote sales.

Strongest interest areas (O*NET): Enterprising, Conventional, Realistic.

Qualifications and licensing

Most common education
High School Diploma or the equivalent (such as a GED) (63.5% of respondents)
Related experience
None (39.8%)
On-the-job training
Over 1 month, up to and including 3 months (32.3%)
Preparation level
O*NET job zone 2: Job Zone 1-2: Very Little to Some Preparation Needed
Licensing
Not yet verified. Check your state licensing board.
Check before planning
  • Licensing for Retail Salespersons is not yet verified for any state: check the state licensing board before planning.
Limits
  • Distributions show what current workers or occupational experts report, not legal minimums.
  • Requirements vary by employer and state; time to qualify is not estimated.

Source: O*NET 31.0 Database (USDOL/ETA, CC BY 4.0); BLS Employment Projections · dataset 2026.10.8 · method e3-qualification-1.0.0

Work environment

How the typical conditions of this occupation compare with 911 occupations in O*NET (very low = the lowest fifth).

Levels are relative. Most occupations involve a lot of contact with people, for example, so “very low” can still mean regular contact; the last column shows what workers actually reported.

Rankings compare typical U.S. occupation-level work conditions; individual jobs and employers vary. Data: O*NET 31.0 Work Context and BLS wages (May 2025).
ConditionLevelCompared with other occupationsMost common answer (O*NET survey)
Contact with othersVery highHigher on contact with others than 92% of occupations compared89% of surveyed respondents chose “Constant contact with others”
Dealing with the publicVery highHigher on dealing with the public than 93% of occupations compared64% of surveyed respondents chose “Extremely important”
TeamworkModerateHigher on teamwork than 56% of occupations compared50% of surveyed respondents chose “Extremely important”
Freedom to make decisionsVery lowLower on freedom to make decisions than 90% of occupations compared29% of surveyed respondents chose “A lot of freedom”
Time pressureVery lowLower on time pressure than 81% of occupations compared50% of surveyed respondents chose “Once a month or more but not every week”
Conflict situationsHighHigher on conflict situations than 66% of occupations compared38% of surveyed respondents chose “Once a week or more but not every day”
Dealing with unpleasant or angry peopleVery highHigher on dealing with unpleasant or angry people than 91% of occupations compared59% of surveyed respondents chose “Once a week or more but not every day”
Consequence of errorLowLower on consequence of error than 79% of occupations compared34% of surveyed respondents chose “Not serious at all”

Work-pressure profile

  • Time pressure: very low
  • Conflict situations: high
  • Dealing with unpleasant or angry people: very high
  • Consequence of error: low

Each part is shown on its own. There is no combined stress score, and conditions vary by employer and role.

Full answer distributions

Contact with others

  • No contact with others: 0%
  • Occasional contact with others: 0%
  • Contact with others about half the time: 0%
  • Contact with others most of the time: 11.21%
  • Constant contact with others: 88.79%

n = 30, Incumbent 08/2018

Dealing with the public

  • Not important at all: 0%
  • Fairly important: 0%
  • Important: 4.68%
  • Very important: 30.97%
  • Extremely important: 64.35%

n = 30, Incumbent 08/2018

Teamwork

  • Not important at all: 4.05%
  • Fairly important: 0%
  • Important: 3.21%
  • Very important: 42.81%
  • Extremely important: 49.92%

n = 30, Incumbent 08/2018

Freedom to make decisions

  • No freedom: 10.4%
  • Very little freedom: 17.11%
  • Limited freedom: 20.79%
  • Some freedom: 22.48%
  • A lot of freedom: 29.21%

n = 30, Incumbent 08/2018

Time pressure

  • Never: 3.4%
  • Once a year or more but not every month: 9.13%
  • Once a month or more but not every week: 49.55%
  • Once a week or more but not every day: 17.6%
  • Every day: 20.32%

n = 29, Incumbent 08/2018

Conflict situations

  • Never: 15.13%
  • Once a year or more but not every month: 17.42%
  • Once a month or more but not every week: 20.55%
  • Once a week or more but not every day: 38.49%
  • Every day: 8.4%

n = 30, Incumbent 08/2018

Dealing with unpleasant or angry people

  • Never: 1.36%
  • Once a year or more but not every month: 11.48%
  • Once a month or more but not every week: 6.99%
  • Once a week or more but not every day: 58.5%
  • Every day: 21.67%

n = 30, Incumbent 08/2018

Consequence of error

  • Not serious at all: 33.55%
  • Fairly serious: 29.8%
  • Serious: 15.16%
  • Very serious: 10.24%
  • Extremely serious: 11.25%

n = 29, Incumbent 08/2018

Is this career right for me? Find jobs with conditions you prefer

Where people with this background could move

  • Demonstrators and Product Promoters

    Closeness 93/100

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  • Gambling and Sports Book Writers and Runners

    Closeness 93/100

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  • Hotel, Motel, and Resort Desk Clerks

    Closeness 92/100

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  • Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products

    Closeness 92/100 · job zone +2

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  • Postal Service Clerks

    Closeness 92/100

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  • Door-to-Door Sales Workers, News and Street Vendors, and Related Workers

    Closeness 92/100

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Find more alternativesCompare skills with another job

O*NET-SOC 41-2031.00 · SOC 41-2031 (exact, high confidence) · dataset 2026.10.8